An independent creative studio
Symbol & Spark builds products, tools, and imaginative experiences for everyday life. Founded by Dana Fox, it brings together an understanding of people, artistic curiosity, and hands-on work with AI.
Explore the venturesThe studio’s ventures
A place to find your next step. A few minutes with a coloring page. A practical way into AI.
01 / Reflection & everyday well-being
Small, steady practices for real life.
Tools for reflection, stress management, relationships, and finding a manageable next step. Begin with a printable reset and a little room to think.
Available: the free 3-Day Reset and 30-Day Reset.
In development: the full Field Guides for the CURRENT Method and READ · RELATE · LEAD, plus the Daybook app. Field Guide outlines are available now.
02 / Creative pauses & kind humor
A little puff of permission to pause.
Coloring books and an imaginative character world for people with a lot on their minds. Meanwhile, Color This offers a break from screens, a simple place to focus, and a little mental rest while waiting, buffering, or between tasks.
Available: Unclenched & Offline, the first coloring book, and a free printable coloring sheet.
Coming next: an Etsy printable pack. A shared-character app is also in development.
03 / Practical AI for everyday work
Practical ways to put AI to work.
Daily prompts, Set It Up, and Playbooks: three parts of AI Heuristic’s work. Find prompts for everyday tasks and step-by-step Playbooks drawn from Dana’s own tool setups.
Available: a free guide to everyday AI prompts.
Coming next: the AI Workday Kit.
The person behind the work
After twenty-five years as a therapist, Dana Fox is bringing her understanding of people into a new kind of work. Symbol & Spark brings together her artistic side, her curiosity about AI, and her interest in making things people can use and enjoy.
That experience informs the care behind the work: room for reflection, mindful pauses, relationships, and everyday well-being. She’s building, testing, and learning as she goes.
Find Dana on LinkedInNotes from the process
Dana writes about building a business, making things, and learning AI along the way—the surprises, the frustrating attempts, and the ideas she wants to keep working on.
Read on Substack